Content Strategy

Connecting the dots between business, brand, and benefits


What happens when two of the few industry consultants who work not only with web or technical content, but content delivered across multiple channels and platforms, collaborate to share their knowledge: a book is born.

Rahel Bailie

Rahel Anne Bailie profile photo

Rahel Anne Bailie is a recognized thought leader and one of the top content strategists in the industry. With over twenty-five years of professional content experience, she combines substantial business, communication, and usability skills with a strong understanding of content and how to manage it. After more than a decade of running her Vancouver consultancy, Intentional Design Inc, she joined the London, UK consultancy, Scroll LLP, as their Chief Knowledge Officer, where she helps companies leverage their information assets. She is a strong proponent of content standards and structured content. Rahel presents at conferences and leads workshops around the world, and coordinates two content strategy meetups in London.


Noz Urbina

Noz Urbina is a globally recognized leader in the field of content strategy and customer experience consultancy. He’s well known as a pioneer in customer journey mapping and adaptive content modeling for delivering personalized, contextually relevant content experiences in an omnichannel environment. He has coached teams, developed processes, and spearheaded solutions that have helped some of the world’s largest organizations leverage their content assets to stand out in their sectors while avoiding headcount increases and waste. After 14 years in the content world, he founded his consultancy Urbina Consulting in 2013. He also lectures in the Masters Programme in content strategy at the University of Applied Sciences, Graz.

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