Content Strategy: Connecting the dots between business, brand, and benefits is the first content strategy book that focuses on knowledge needed by project managers, department heads, and other decision-makers who find themselves in the position of needing to know about content strategy. These decision makers need enough knowledge, at a high-enough level, that when they are asked to submit a proposal for a content strategy they can make informed decisions and contribute to a strategic discussion about business-critical content.
Rahel and Noz show you how smart decisions makers approach content strategy. Follow their advice and you’ll be on the way to creating great designs for your customers. Jared Spool, Founder, User Interface Engineering
This work is what’s missing amongst all the content strategy material that’s out there. It completely answers the question "why content strategy" and expertly positions its business value for every single decision maker. If you have a vested interest in improving content, brand and product performance, this book is a must. Kevin P. Nichols, Executive Director, Experience at Avenue CX
This is the book that I wished I’d had every day for the last three years in my workplace. Chris Opitz Hester, Content Strategist