This is the book that I wished I’d had every day for the last three years in my workplace.
Chris Opitz Hester, Content Strategist
This work is what’s missing amongst all the content strategy material that’s out there. It completely answers the question “why content strategy” and expertly positions its business value for every single decision maker. If you have a vested interest in improving content, brand and product performance, this book is a must.
Kevin P. Nichols, Director and Global Practice Lead, Content Strategy SapientNitro
Rahel and Noz show you how smart decisions makers approach content strategy. Follow their advice and you’ll be on the way to creating great designs for your customers.
Jared Spool, Founder, User Interface Engineering